Promoting your products and services using email marketing is one of the most effective strategies available to us as business owners. But if you want to be successful using email, you need to get as many people as possible to open your messages. That's the job of your email's subject line, but unfortunately, many people don't have a clue about how to write the kind of subject lines that virtually force people to read their messages.
That's why your subject line is probably the most important part of your email message to get right. It's just like a headline in any ad, and if that subject line doesn't pique your readers' interest, you're just wasting your time trying to market with email. Using compelling subject lines that promise a result or benefit for reading further are the secret weapon top marketers use to sell their products and services. And if you can add in other factors such as curiosity and controversy, you're going to increase your open rate even more.
As an example, your subject line might be, "Is this the best book ever written?", which will get people to open your message, and then you could talk about a book that's related to your topic. You can show how the message from the book relates to the product or service you sell, and then make your readers an offer. You must remember that you can't use a subject line that's not related to the content of your message. That's a violation of the CAN-SPAM laws and will get you into trouble. Plus your readers aren't going to continue to open your messages if you do a bait and switch on them like that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to split test your broadcast email messages by using two different subject lines. You want to find out which one converts the best, and then resend the same message with the winning subject line to the people who didn't click on the previous message. That will get the maximum number of people to open your message and read it.
And finally, do some spying on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
That's why your subject line is probably the most important part of your email message to get right. It's just like a headline in any ad, and if that subject line doesn't pique your readers' interest, you're just wasting your time trying to market with email. Using compelling subject lines that promise a result or benefit for reading further are the secret weapon top marketers use to sell their products and services. And if you can add in other factors such as curiosity and controversy, you're going to increase your open rate even more.
As an example, your subject line might be, "Is this the best book ever written?", which will get people to open your message, and then you could talk about a book that's related to your topic. You can show how the message from the book relates to the product or service you sell, and then make your readers an offer. You must remember that you can't use a subject line that's not related to the content of your message. That's a violation of the CAN-SPAM laws and will get you into trouble. Plus your readers aren't going to continue to open your messages if you do a bait and switch on them like that.
And you can go even further by promising a result or a big benefit your reader would like to have in your subject line. Then tie it all together in the message so it makes sense. It's also a very good strategy to use storytelling throughout your messages because it keeps your readers engaged and wanting more. If you end each message with a 'cliffhanger' like they do in some of those popular soap operas and series like Lost, you'll have your readers emailing you begging you to tell them what comes next.
Another great idea is to split test your broadcast email messages by using two different subject lines. You want to find out which one converts the best, and then resend the same message with the winning subject line to the people who didn't click on the previous message. That will get the maximum number of people to open your message and read it.
And finally, do some spying on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines they use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
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Check out this website of the month club review for more on using email marketing to make more money. And this blog post will help as well.
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