Choosing The Perfect Website Address

By Howe Russell


Choosing a domain name is the first big decision you will have to make when trying to establish your business or brand online. Get it right first time and you can literally become an overnight online sensation, get it wrong and you can find yourself struggling to get anywhere at all.

In today's post we run through the simple rules of choosing your web address. Adhere to these steps and you will undoubtedly get the most from your personalized url.

1) Your own name is always a good start. This is particularly useful if you are a personal trainer or any other type of business where people are going to be searching for you specifically. This is all about personal branding.

2) Relevancy. There is little point in taking a domain which bears no relevance to what you intend to do. For example you wouldn't choose a name about bears if your site was going to be about dogs.

3) A dot com isn't the only way. If your dream url is already taken then have a look if there are other extensions available, for instance a dot org or a dot tv may also come in very useful.

You could be creating a site about literally anything at all and these rules will help you to make it more relevant to your niche. Whether it's about your hobby, your family, your pets, a business or an affiliate program, taking that first step is an important one.

Otherwise you can find yourself constantly starting from scratch. Make the first move a good one and you can start establishing yourself in your chosen online niche from the get go, so take some time before committing to any purchase.

If you are involved as an affiliate of any home business program, incorporating the company's name into your domain is often a good idea as this also allows your site to be ranked effectively in Google and other search engines each time a user searches for that specific company. For example our Empower Network blog is very effective in this field.

Picking the right name first time around gives you an advantage over everybody else online. It allows you to get started immediately with branding yourself. Follow the tips above and you will do just that.




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