Tips On How To Syndicate Content For Readership

By James Spann


Most people wonder, "What is content syndication?" Article syndication is a method which writings are distributed around the Internet. For example, a piece can be used, with the author' permission, on many other sites. A website can only use the piece with the author's permission. There are many ways in how to syndicate content.

Understanding What is Content Syndication

Syndication is quite easy. All you have to do is strike up an agreement and follow through; between publishers and authors. If you are an author, you can be compensated in many different ways. A publisher may offer you strict compensation rules or you can negotiate the compensation. Compensation may come in the form of money, author rights, and author publicity.

Periodical Article Syndication

You can make a deal for one article or many ongoing articles. Your publisher may want periodical works to keep his site fresh with new content. With the surge of Internet technologies, syndication is quite a straightforward process.

Whether you write blogs, reports, travelogues, technical works, or articles, these types of pieces are ideal for mass distribution. There are other syndication agreements that involve political and cultural viewpoints, movie reviews, technology, stock analysis, etc. Streaming media is a good subject to keep reviews fresh every time a new show is added to the site.

Syndicate Content Through RSS

Syndication did not used to be so easy, but now that Really Simple Syndication has evolved to a more sophisticated technology, it is a straightforward process to use. If you do not know, Really Simple Syndication is used to feed users a constant source of works every time it is updated. It can be used via your desktop or a website.

You can use the benefits of article syndication by utilizing the opportunity to get your name out there. If you are publisher, you can use the opportunity to keep your site fresh with new information and increase your traffic. As an author, you can gain contacts, credibility, publicity, and money. As a publisher, you can increase traffic through syndication.

If you are a publisher, you contract deals with authors to keep your site fresh while gaining more readership and repeat customers. You might already know the more traffic that a website gets, the higher the valuation. Most readers expect a website to perpetually provide fresh articles and content.

Google has been updating their algorithms liberally. You are probably concerned with how those updates will affect your syndication. The first rule of thumb is to avoid copying and pasting articles, in part or whole. Google likes to provide penalties for websites that allow copying and pasting. The best way you can avoid the harsh penalties is to give more favor to quality than quantity, because Google has turned up the heat on what they like to show in their search engines.

Authors need to consider what readers will gain from the work. It is not uncommon for authors to have the responsibility of appealing to reader's interests. Authors must keep in mind at how readers will find the works valuable. If you contract an agreement for syndication, you must be committed in adhering to a strict editorial calendar. Any publisher well-versed in how Google operates will not accept duplicated works in any fashion.

Learning how to syndicate content used to be a huge learning curve, but new technologies have made the process of article syndication quite straightforward. When it comes to syndication, many consumers are looking for answers or want to be updated on critical information. Adding images and videos can greatly enhance the richness of information as well.




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